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Marketing

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Food Alliance
Contact: Scott Exo
1829 NE Alberta, Suite 5
Portland, OR 97211
Phone: 503-493-1066
Email: scott [at] thefoodalliance.org
Web: http://www.thefoodalliance.org
Food Alliance is dedicated to promoting expanded use of sustainable agriculture practices using market-based incentives. To date the Alliance has certified more than 60 farms in the Pacific Northwest that meet their strict environmental and social criteria, including soil and water conservation, pesticide reduction and elimination, wildlife habitat preservation and enhancement, humane treatment of animals, and fair and safe labor conditions. For participating farms the organization provides an extensive marketing program, including commitments from major retailers and food service companies to source and promote Food Alliance certified products.

From the Heart of Washington
Contact: Eric Hurlburt
PO Box 42560
Olympia, WA 98502
Phone: 360-902-1933
Email: ehurlburt [at] agr.wa.gov
Web: http://www.heartofwashington.com
From the Heart of Washington is a marketing campaign designed to increase consumer demand for the state’s farm products and demonstrate the value of agriculture to our economy. The campaign's partners represent a broad cross section of businesses, non-profit organizations and public agencies all working together to promote the produce of Washington’s farms, orchards and ranches.

Neighborhood Farmers Market Alliance
Contact: Chris Curtis
4519 1/2 University Way NE #20
Seattle, WA 98105
Phone: 206-632-5234
Email: chris [at] seattlefarmersmarkets.org
Web: http://www.seattlefarmersmarkets.org
The Alliance created and manages seven of Seattle’s most popular farmers markets, located in the Broadway, Columbia City, Lake City, Magnolia, Phinney Ridge, University District, and West Seattle neighborhoods. A total of more than 140 farmers sell at these markets, attracting thousands of shoppers each week.

Puget Sound Fresh
Contact: Mary Embleton
4649 Sunnyside Ave N #123
Seattle, Washington 98103
Phone: 206-632-0606
Email: mary [at] oz.net
Web: http://www.pugetsoundfresh.org
Initiated by the King County Agriculture Commission and transitioned to Cascade Harvest Coalition in 2002, Puget Sound Fresh has grown into a program serving farmers, retailers, chefs, and the general public throughout Western Washington. Through extensive marketing programs and the Puget Sound Fresh logo, consumers are encouraged to purchase locally grown produce. Their website includes a wealth of information, including an interactive farm map with access to dozens of family farms in the Puget Sound region.

WSDA Small Farm & Direct Marketing Program
Contact: Fred Berman, Program Coordinator
PO Box 42560
Olympia, WA 98502
Phone: 360-902-1884
E-mail: fberman [at] agr.wa.gov
Web: http://agr.wa.gov/Marketing/SmallFarm
Established in 2001, the Washington State Dept of Agriculture (WSDA) Small Farm & Direct Marketing Program is active in aiding farmers to market directly to consumers. They publish the Green Book, a guide to direct marketing regulations in Washington state, and promote linkages between farms and institutions such as schools, nursing homes and prisons.

Washington State Farmers Market Association
Contact: Kira Doley
PO Box 707
Tacoma, WA 98401
Phone: 253-272-7077
Email: kira [at] tacomafarmersmarket.com
Web: http://www.wafarmersmarkets.com
The WSFMA supports the development and management of farmers markets across the state. Their website includes a directory listing more than 100 member markets. Each week during the summer an estimated 100,000 people shopped at Washington farmers markets, with 2006 farmer sales of $30 million. Through WSU’s Senior Farmers Market Nutrition Program, 7,000 low-income seniors are provided with assistance to purchase fresh produce from local farmers.

NEWS ARTICLES

Farmed Out: Direct Marketing to Schools & Hospitals
http://seattlepi.nwsource.com/specials/farmtoschool

The Bounty Around Us
http://seattletimes.nwsource.com/html/pacificnw08192007/2003837335_pacificplocal19.html